Earlier this month, a group of us from The Knot Pro flew to Las Vegas for Wedding MBA — a large 3,000-plus person conference designed for the weddings industry. From, sharing our insights, meeting new people and reconnecting with old ones — and raising money at our joint fundraiser with Wedding Wire to benefit Las Vegas massacre victims and their families which meant so much to all of us, here are 5 of our most memorable moments from the conference. (Photos by Stephen Salazar Photography)
1. Our Joint Fundraiser Party for Las Vegas Massacre Victims
The tragic events in Las Vegas reminded us of how powerful and compassionate a group the wedding industry is, and how grateful we are to work with so many strong, inspiring, creative wedding pros. In the spirit of unity, we partnered with WeddingWire and turned our separate parties in one joint fundraiser in support of the Las Vegas victims and community. And over 1,500 wedding pros came out in support. To match the generosity of fundraiser attendees, The Knot and Wedding Wire donated $16,000 to the Las Vegas Victims Fund.
Above is a glimpse into what transpired and below is a cute snap of The Knot and WeddingWire events team all glammed up before the party!
2. Our How To Build Brand Ambassadors Presentation
We kicked off Wedding MBA early Tuesday morning with our very own EVP of Marketing & Editorial for The Knot, Dhanusha Sivajee. Dhanusha’s presentation was all about showing attendees how to shift their approach in working with couples as a means to develop loyal brand ambassadors. Want a recap on that presentation?
> Check out our article: 5 Ways to Build Brand Ambassadors
3. Our Speak Couple-themed Live Show With Industry Rockstars
We hosted a mini show of our own in our booth this year to teach attendees more about how to connect better with today’s couples. Our Director of Education & Industry Innovation, Anja Winikka hosted the show and guests included wedding planner Annie Lee (Daughter of Design), stationery designer Kaleigh Wiese (Meldeen), wedding planner Andrea Eppolito (Andrea Eppolito Events), and photographer Brian Leahy (Brian Leahy Photography).
> Watch the full show on our Facebook page here.
4. Our Social Media Bar Designed to Help Master Instagram Hashtags
Everything in our booth at Wedding MBA was designed to help wedding pros better connect and speak the same language as today’s couples. Along with the fun live show, and opportunity to chat with our sales and account service teams, we had our very own social media guru on site, Sarah Hooper, chatting with local pros, answering questions on how to navigate each social channel and how to better use hashtags to grow on Instagram.
>Check out our guide to hashtags
5. The Very Fun Floral Arch Swing Boomerang Photo Booth
Photo booths are basically a mainstay at weddings. In fact, nearly 80% of couples have a photo booth at their reception these days (according to our Real Weddings Study 2016 results). So we decided to take the photo booth to the next level with a fabulous swing and floral arch (made by Destinations by Design Las Vegas) and gif photo booth (provided by The Slow Motion Booth). Let’s just say the swing and photo booth were a HUGE hit!
> Check out the full gallery!
A big thank you to all of our wedding pro partners who helped us pull it all off!
Planner: Andrea Eppolito Events | Floral: Destinations by Design Las Vegas | Beauty: Diamond Beauty Hair & Makeup | Acrylic Signage: Dogwood Blossom Stationery | Photo Booths: The Slow Motion Booth | Event Photography: Stephen Salazar Photography | Rentals: AFR Event Furnishings | DJ: DJ Brian
Want more? Yeah you do!