This week we hosted a members-only webinar on one of our favorite topics: Reviews. We dished on best practices for the reviews process and shared tips from real wedding pros on how they manage them. And remember, perks like these are available to members of The Knot Pro. Check out how to join! Here, some of the most topical takeaways from the webinar, hosted by our very own Anja Winikka (Director of Education and Innovation for The Knot).
1. Remember, reviews create real connections before you’ve talked.
Having reviews on your storefront builds your credibility with couples scrolling through the site and grabs their attention. Not only that, having an average of 4+ stars on TheKnot.com really does put you ahead of the pack. Wedding profiles on The Knot with 4+ star reviews receive 5x more messages, 3x more click-throughs and 2.5x more page views than those without!
2. Do an audit to make sure you’re coming up stars.
An easy exercise to make sure your reviews strategy is working? Google yourself. You should immediately see reviews for your business on The Knot, Google (as in your Google business profile page), Facebook and any other sites where couples leave feedback.
And you need to make sure that you’re coming up all stars across the board because no matter how they find you, couples are going to look for you on the sites that they trust and frequent the most (The Knot, for sure!). A quick tip for those of you with a profile on The Knot? If you’re an advertiser, you can choose your favorite top three reviews to remain at the top of your reviews. (There’s a check box next to each review under the Reviews tab.) Make sure to keep your sticky reviews relevant and within the past 1-2 years.
3. Teach your couples to talk about you on social media.
When you promote and share reviews on social media, you’re creating social proof- and actually training your current couples to interact with you and provide feedback for you online. It shows that you care deeply about your work and what you do.
Some of our favorites techniques? Regramming a client’s photo or video that raves about your work, or creating a hashtag just for your couples.
4. Actually talk about reviews with your clients (before the wedding).
Many wedding business owners will say that one of their top pain points is having to follow up with couples to get that review locked in. The trick? Actually mention the importance of reviews to your clients well before the wedding day. Don’t be shy. As you’re working together, say something like “I love working with you two. I hope you’ll leave a review for me on The Knot after the wedding so that I get to work with more couples just as cool and fun as you.”
5. Use a newlywed milestone as an opportunity to follow up.
Make up a milestone as an opportunity to reconnect with your couples. So for example, you might congratulate the newlyweds with a card or a small gift on having been married for 50 days (which is about 7 weeks postwedding) or even 100 days. You can then follow up on the gift or card with an email that also mentions leaving a review. And don’t forget to include the URL to your review profile on The Knot.
Photo via Instagram @abbyjiu
Want more like this?