We have double the reasons to celebrate love this month. June is LGBTQ Pride month, and this month marks the two-year anniversary same-sex marriage legalization in the US!
Now get this: 95% of LGBTQ couples agree that wedding pros need a better way of showing and communicating that they are LGBTQ-friendly (that stat, according to our LGBT Weddings Study from 2015).
Want to make sure you’re not missing out on LGBTQ couples finding you? Here, 4 must-dos for your marketing strategy. The basic message? Show, don’t tell!
1. Update your photo gallery.
Photo by Mikkel Paige
Even before couples get in touch with you directly, you can bet that they’ve Googled you. It’s your best bet to keep your online presence up to date and representative of your work and your brand. One of the easiest way to better connect with LGBTQ couples is to feature a real LGBTQ wedding in your online photo galleries. You can share photos on your blog, on your social media, or on your storefront on The Knot.
In short: A picture says a thousand words.
2. Keep pronouns neutral.
Photo by Clean Plate Pictures
Working with LGBTQ couples requires fluidity in pronouns, and it’s your best bet to ditch the terms “bride” and “groom” right off the bat. Instead, consider using “fiance” or “partner,” and avoid plugging in pronouns in email intros and follow-ups.
In short: Drop gendered terms to stay on common ground.
3. Ban the words “normally” and “traditionally.”
Photo by Katie Osgood Photography
According to our study, 50% of couples used a friend or family member to officiate the ceremony at their wedding. The reality (and beauty) of modern day weddings is that they are always changing and evolving. This is especially true for LGBTQ couples. The sooner you ditch any notion of what is “normal” and “traditional”, the better you can work with and accommodate LGBTQ couples creating their dream wedding.
In short: Rules don’t apply to weddings anymore — so embrace the new!
4. Get social.
Photo by Clane Gessel Photography
The most obvious step here is to use your brand’s social media to share images and reviews from your real LGBTQ clients. There’s another great way to use social media in your marketing strategy that’s a little more indirect, but can pay off big time. Like, comment and follow fellow vendors in your area sharing images of LGBTQ weddings and engagements to make connections and get your name out there. Try using hashtags and tags to expand your social network. A few to follow and use?
#loveislove, #samelove, #marriageequality
@lgbthistory @handhweddings @gayweddingideas
In short: Support the community and make new connections with social.
Want more? Yeah you do!