Engagement Season is Coming!


With engagement season on the horizon, we want to make sure you’ve got exactly what couples are looking for before they set out to find the perfect ring.

We chatted with real couples to learn what catches their eye when they’re hunting down the perfect bling, here’s what we discovered:

  • Couples are looking for a jeweler they can trust. They’re paying big bucks (on average, $5,871), so it’s important to show them excellent customer service and industry knowledge to reassure them they’re getting what they pay for.
  • When it comes to finding the right jeweler, couples look for (in order of most desired info):
    • Reviews
    • Location
    • Bio
    • Photos of your actual store (not the rings!)
    • Price
    • Live chat
    • Email
  • Couples are eager to get a feel for what their in-store experience will be if they work with you, rather than see what type of rings you carry, so show off your shop!

What’s next? Log in to My Account to get your Storefront ready for engagement season!

Photo: Ashley Leslie Photography

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