5 Ways To Drive More Engagement on Social

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In our latest webinar, the newest (and coolest!) member of The Knot education team, Anja Winikka, gave the inside scoop on how you can drive more engagement on social. Here’s a quick recap of what she covered:

  1. Create relevant content.
    • 54% of millennials respond to content tailored to their age.
    • 63% respond positively to posts tailored to their cultural interests.
  2. Share the love. 
    • Make sure to tag couples in photos and all the wedding pros who helped bring their dream day to life!
  3. Tell your story. 
    • Get personal by letting couples know who you are, why you love what you do, and why they should hire you.
  4. Get visual. 
    • 90% of information transmitted to the brain is visual.
    • Focus on sharing images that inspire, educate, inform and entertain couples.
  5. Post when couples are on.
    • Right before the top of the hour
    • Late afternoon or early evening
    • Nights and weekends

Want to become a social media expert? Check this out! 

Photo: Aaron and Jillian Photography

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