Shortly before the Sugar Party at Engage! The Breakers, our director of product, Steve Dziedzic wow’d attendees chatting about today’s millennial couples and how you can take advantage of them digitally. Here’s a quick recap:

  1. Our clients are unpredictable.
    • What you need to do: Become a tester. Ask your clients for feedback about your website.
  2.  Our clients are online, all-the-time.
    • What you need to do: Make your website simple. Research shows the brain itself is constantly trying to organize info — and it’s easy to overdue things. According to Apple, simple is beautiful. Especially on mobile.
  3. Our clients desire authenticity and trust.
    • What you need to do: Respond quickly. Research shows that responding to a client within 30 minutes increases your close rate by 10x!

Want to see all the best moments from Engage! ’16? Click here!

Photography: John Cain Sargent


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