Couples asked for it, you asked for it –now you can link to your Instagram and Pinterest accounts directly from your Storefront on TheKnot.com!
Why is this so exciting? Pinterest has the highest revenue per click of any other social sharing network while Instagram is the most powerful way to promote your personal brand and business.
The proof is in the numbers:
- 78% of consumers say a company’s social posts impact their purchase decisions
- 88% of consumers have purchased a product they’ve pinned, and 49% have purchased 5 or more products they’ve pinned!
- 70% of users log in to Instagram at least once a day
- Posts that include images produce 650% higher engagement than regular text posts
What’s next? Update your Storefront! Here’s how:
- Log in to My Account
- Click on your Storefront
- Click on the “Storefront Details” tab and then “Social Media Links”
- Type in the username for your Instagram and Pinterest accounts
- Click “Save”
Ready to let couples scope out your most engaging (and inspiring!) social networks? Log in to My Account today!
Source: Social Media Today “Is Social Media the Biggest Influencer of Buying Decisions?”, Inc. “16 Eye-Popping Statistics You Need to Know About Visual Content Marketing”, Pew Research, 2014 & Mary Meeker, KPCB, Internet Trends, 5/2014