How to craft the perfect reviews request

Crafting the perfect reviews request email is no easy task. Gregory from Flou(-e)r Specialty Floral Events has spent years perfecting his review requests, and it’s paid off big time — he’s a member of The Knot Best of Weddings Hall of Fame and has 6 consecutive The Knot Best of Weddings wins!

We caught up with Gregory to get his quick tips for creating a winning email that drives reviews:

  1. Customize it. A cookie-cutter email won’t do! You may start with a base email template, but spend the time to make each email customized to the couple and their wedding.
  2. Make it timely. Email couples 1-3 weeks post-wedding, they’ll likely just be returning from their honeymoon and the experience will still be fresh!
  3. Start strong. State your intentions with something like, “I just wanted to make sure we exceeded your expectations and you were happy with our services.”
  4. Get personal. Remind them of the experience by referencing a special element or moment from the wedding that you loved—this will show couples that you care.
  5. Stress the importance. Let them know how important reviews are for your business, and for helping newly engaged couples plan their wedding.
  6. Make it easy. Include a link directly to where couples can leave you a review (ahem, TheKnot.com).
  7. End on a high note. Thank the couple for choosing you and extend your well wishes for a lifetime of love and happiness.

Ready to start collecting reviews? Log into My Account today!

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The Knot Best of Weddings Winner selection is subject to a star-rating system qualification for your market and category. You need a minimum of 10 reviews to qualify, and only reviews received between November 1, 2015 and October 31, 2016 will qualify.

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