This past Fall, The Knot welcomed Kellie Gould as our new Editor in Chief! We recently met up with her to ask about everything from advice for getting featured in The Knot Magazines, to her recipe for success as a smart businesswoman. Check out our interview!
- What attracted you to the Editor in Chief position at The Knot? I was thrilled to join The Knot as EIC for many reasons: I had been following The Knot since it first launched, which was around the same time iVillage was born (where I was previously the EIC and spent over 10 years of my career). I had a great respect for what Carley & David were building back then, and it only grew over the years as The Knot evolved to include a national magazine, regional magazines, books, planners, apps and so much more. I love how passionate everyone feels about our brand (and weddings!) — from our audience of brides and couples to the amazing pros who work in this industry. It’s truly a privilege to help couples create the wedding of their dreams.
- What has surprised you the most about working at The Knot? It doesn’t really surprise me, but I am truly amazed by the level of talent, creativity and artistry I’ve seen among the pros with whom we work and those we feature. Their dedication and passion for what they do is incredibly inspiring!
- What wedding trend are you loving right now? I love so many of the trends that are happening in weddings right now — it’s hard to choose just one! The trend toward total personalization is probably my favorite, because it means that couples are investing in having their wedding be a true reflection of who they are and what they love — from serving a favorite local dish to incorporating cultural customs. I also happen to love the convertible dress, which we saw coming down the runway from several designers. They’re practical and pretty, which is a great combo for brides who want two beautiful wedding-day looks in one!
- Why do you think couples value The Knot Magazines while planning their weddings? Brides (and couples) love to use our magazines as their go-to resource for discovery and planning: We know that they’re reading us for inspiration, ideas, expert tips and info about local resources. The great news is that they’re highly engaged with our magazines. Our readers spend an average of 44 minutes with an issue…and 17% spend more than an hour!
- What do you do with your free time, when you aren’t thinking about weddings? I’m usually doing something fun (like taking long walks or playing a serious game of CatchPhrase) with my two kids (Jasper & Sophie) and my husband (Nick) of 16 years. We’re all very passionate about great food too, so we spend a lot of time planning, cooking and enjoying meals together. When I get a few moments to myself I’m usually in my home office researching and planning our next house or garden project!
- What’s your recipe for success as a powerful businesswoman? A mentor of mine once told me that to feel successful at work and at home when you’re raising children and managing a demanding job, you need three things: work that you truly love, a supportive partner and excellent child care. I have been very fortunate to have all three for the majority of my career, which has allowed me to take risks, pursue new opportunities, travel and really invest in the work that I do. I’d also credit a close network of working women that I turn to for advice, support and a lot of laughs — that’s key!
- What advice would you give to local wedding pros looking to get featured in The Knot Magazines? Showcase your work as beautifully as possible. We love to see your weddings, cakes, venues, invitations, dresses, flowers, etc. at their best. It’s worth it to have your work professionally photographed or to get permission to use the photographs of your work from real weddings. Then tell us how what you’re doing is unique to your market or the couple with whom you worked. We love to tell stories that show how a couple’s wedding choices are a true reflection of who they are and how you helped them achieve that goal.
- Any exciting sneak peeks you can share for the Fall/Winter 2016 issues? We’ve got all the great advice and inspiration that our readers have come to expect from us, but there are some special moments in this issue too. This year The Knot celebrates its 20th Anniversary, and as part of that celebration we teamed up with the TODAY show and Ingrid Michaelson to throw a Sweetheart Dance at Cipriani 25 Broadway in New York City for couples married 50 years or more! So many talented pros contributed to the event and we came away with some beautiful advice and memories from couples who know a thing or two about lasting love.