Here at The Knot we are dedicated to providing our affluent couples with all of the inspirational content, planning tools, resources and local wedding pros they need to make their dream wedding a reality.
Our rockin’ team recently had the opportunity to speak to small business owners and entrepreneurs just like you at the Engage! Summit in Orlando, Florida. During breakout sessions, Steve Dziedzic, Director of Product and Rebecca Crumley, Weddings Photo Director talked a lot about engaging affluent couples and connecting them with the best local pros: Here’s a quick recap:
- In Magazines:
- 97% of our affluent couples bought at least one bridal magazine
- 79% of affluent couples use bridal magazines to plan their wedding
- TheKnot.com is #1 in monthly unique and affluent visitors
- 71% of affluent brides/grooms access TheKnot.com via their smartphones
- 82% of affluent brides/grooms used The Knot Wedding Planner or LookBook Apps to plan their wedding