Advertising online and in-magazines drives more leads!

Wedding pros who advertise with The Knot online and in-magazine receive an average of 104% more unique visitors to their Storefront than those who only advertise online. That’s huge! Magazines are more trusted, inspiring and influential than any other media, and are the first thing couples look to after getting engaged.

Don’t miss out on the opportunity to engage this audience. Optimize your reach, visibility and leads by coupling your online advertising package with print!

Not convinced? When Houston Bridal Gallery added print to their advertising plan, they’ve seen an increase over 168% of unique visitors to their Storefront (see below):

CaseStudy_HoustonBridal

They’re not the only ones! Check out DJ Jaz’s year-over-year growth in unique visitors after he added magazines to his advertising plan. He saw an increase of more than 125%! Find out more about DJ Jaz’s advertising strategy and top tips for booking more business.

CaseStudy_DJJaz

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Key Takeaways:

  1. Magazines are more trusted, inspiring and influential than any other media
  2. In a digital world, couples still consider it a right of passage to collect bridal magazines after getting engaged
  3. By implementing a comprehensive 360-degree marketing plan, you’re more likely to be the first things couples see!

Sources: The Knot Vendor Tracking Report, 2013, 2014; Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014; XO Group Enterprise Data Warehouse, 2015

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