Creating a memorable print ad

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How do you make your print ad stand out? Creating a memorable print ad is all about leaving couples with valuable contact information and connecting with them on an emotional level.

When designing a strong print ad, it’s important to think about how you can most effectively use the real estate of the page to draw attention and illicit emotion, while providing readers with call to action and one key takeaway. How do you do that?

Choose a hero and let it do all the work! If your hero is an image, it should be sharp, clear, and impactful. This image should speak to your style, your brand, and your personality. If your headline is the hero, make it concise, to the point and easy to read.

When selecting a hero image, keep these 4 tips in mind:

  • Keep the design simple: Stick to a single, powerful and impactful image.
  • Keep the message sweet, concise and to the point: Simple messaging shows the personality of your brand.
  • Make sure your branding is clear: Display your brands signature style!
  • Make sure couples can find you: Invite couples to learn more about you by including your social handles.

Check out some examples of great print ad’s and hero images here!

Key Takeaways:

It’s easy to include too much information in your print ad. You want the couple to know all of the great benefits of partnering with you, but less is more when it comes to your print ad!  Trying to create equal balance between a headline, your logo, and images or graphics will be too overwhelming dilute the message–sending readers to the next page. Instead, focus on your hero and let it do the heavy work.

Photo: Ella Gagiano Photography

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