Marketing is crucial to the growth and success of your business. Without it, you may have the best product or service in your industry, but none of your potential clients would know about it.
As a small business owner, your marketing budget may not be as big as Target’s and Walmart’s. So how do you get your name out there to connect with potential clients?
- Get Social: Social media is crucial to your business – it serves as an inexpensive and effective way to promote you business and connect with couples and other local wedding pros in your area. Overwhelmed? Click here to find out why we love social and you should too!
- The Power of WOW (Word of Mouth): 82% of The Knot couples attended other weddings in the past year. Provide incentives for current and former clients to share reviews and testimonials and submit their wedding photos for a chance to be published. It’s a great way for you to show off your work in a variety of styles!
- Referral Programs: Consider pay-for-referral programs that don’t require an upfront marketing expense while still growing your presence in the marketplace with more clients!