After scouring the internet and talking to our very own social media experts here at The Knot, we’ve created a list of Twitter techniques to help increase engagement and up your Twitter strategy. Check them out below!
Be Authentic. Tweet like you’re talking to a friend.
Utilize the #hashtag. Tweets with hashtags receive 2x more engagement than those without hashtags. Plus, they create higher visibility on Twitter.
Keep it short. How much shorter can you get than 140 characters? Tweets with around 110 characters get 17% higher engagement.
Include links. Links account for 92% of all user interaction with Tweets.
Don’t just use any image. Use an attention-grabbing image! Tweets with images received 150% more retweets.
Ask for retweets! Tweets specifically asking followers to “Retweet” receive 12x higher retweet rates than those that do not.
Be responsive. 53% of users who Tweet at a company or brand expect a response within the hour. The percentage increases to 72% for those with a complaint.
Market your promotions. Clearly stated offers receive 18% more clicks and 29.8% more retweets than your average Tweet.
Keep it professional. Twitter is the perfect platform for businesses to showcase their work, share inspiring articles and communicate with customers! So keep your Tweets business-focused and try not go too lifestyle.
Remember, Twitter is the platform where you can express your brand’s personality while keeping things short, fast and informative! Follow us and brands you like to get Twitter inspiration!
Sources: HubSpot; “12 Data-Backed Tips to Increase Your Conversion Rate on Twitter”, Social Media Examiner; “10 Twitter Tactics to Increase Your Engagement”