Why We Love Social (And You Should, Too!)

Did you know 7 out of 10 consumers are more likely to use a local business if it has information available on social media?

The truth is, social media is crucial to your business — it serves as an inexpensive (and effective!) way for businesses to promote brand awareness, improve customer service and implement marketing campaigns!

Here are a few reasons we love social media:

  • Increases customer loyalty: 53% who follow brands on social media are more loyal to those brands.
  • Increases brand awareness (with little to no cost!): It gives you the opportunity to let people know what your business is all about and the personality behind you and your brand!
  • Improves customer service: Consumers need to be assured that if a problem arises, they can easily find help — social media has become a go-to method for them.
  • Increases audience awareness: For a business in any industry, the key to success is knowing your audience. Social media make it’s possible for you to interact with your audience and learn more about them!

Social media is all about connections, it’s a place where you can connect with current and potential couples where you can let them see the real you!

Make sure to follow The Knot Pro Network on our Blog, Facebook, Twitter, Pinterest and Instagram and get daily tips from pros on how to grow your business, be the first to know about upcoming events, learn new fun facts and get inspired!


*Sources:comScore Networks; “TMP Directional Marketing”, “Convince & Convert”, Forbes; “The Top Benefits Of Social Media Marketing”, Inc; “5 Benefits of Social Media Business Owners Need to Understand”, Hootsuite; “Here are 10 benefits of social media for business”

One response to “Why We Love Social (And You Should, Too!)

  1. Great thoughts on showing the real YOU on social media. In my business, I find it most effective for interacting with current clients for that brand loyalty. Thanks for sharing!

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