Did you know you have less than 10 seconds to make a good first “in-person” impression and just 0.2 seconds to make a good digital first impression with potential customers? First impressions matter–whether it’s online, in-person, or on the phone–and your business only gets one chance to make a lasting first impression with prospective clients.
We’ve created a list of tips & tricks that are sure to impress couples who contact you this year:
When it comes to in-person encounters with a couple…
- Make sure you’re dressed for success: From the venue and floral arrangements to the bride’s dress and placement settings, weddings are all about appearances–so make sure you dress the part!
- Choose your words with care: Planning a wedding can be stressful for couples. If they seem anxious or distressed, use positive language and reassure them that you’re the right choice for them.
- Be a good listener: Make sure you’re paying attention to what couples are looking for. It could be the deciding factor and what sets you apart from your fellow wedding professionals couples are meeting with.
- Be genuine: When meeting a client for the first time, don’t stress–pretend you’re grabbing a light bite with friends. Let them get to know you–give them your background, business history, and what you love most about it.
When a couple reaches out to you over the phone..
- Make sure you have a friendly voicemail message set up: If you miss a call, this will be the first contact couples have with you. Personalize your voicemail to include your business name, your name, and a time frame they can expect a call back.
- Be professional: Answer your business phone by stating your name and the business name so couples immediately know they’ve reached the right place.
- Be responsive: Answer all inquiries within 24 hours, even if you don’t have all the details worked out just yet–couples will appreciate knowing that you’re on the case. Let them know how long you expect it will take you research the information they’ve inquired about.
When a couple finds you online…
- Make sure your contact information is on your homepage: Many visitors head to your website to find your phone number, so make sure it stands out on the homepage.
- If you have music playing on your website, make sure it’s not on auto-play: Not only can it be distracting, but a majority of individuals do wedding research while they’re at work!
- Provide couples with the 4-1-1: Provide couples with as much information as possible about your style, process, packages, and price ranges. This way they can see if you’re a good for them and vice-versa.
- Get social: Set up a LinkedIn account, Facebook page and/or Twitter account. Social media will strengthen your relationship with current and potential couples, and will help build a community around your business.