THE KNOT EXPANDS PRESENCE IN COUTURE BRIDAL FASHION INDUSTRY
Announces COUTURE: Los Angeles Bridal Market
NEW YORK (August 22, 2013) – XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), a global media and technology leader and creator of the top two wedding websites, TheKnot.com and WeddingChannel.com, today announces COUTURE: Los Angeles Bridal Market, a new wholesale marketplace for the bridal fashion industry on the West Coast. The new show will be produced to bring leading bridal designers and salon buyers together in an unprecedented setting. In expanding its B2B business and establishing a new standard in the bridal trade show industry, The Knot will connect the industry’s most influential bridal gown designers with retailers at the iconic Siren Studios on famed Sunset Boulevard, in the heart of Hollywood.
“For 18 years and 36 seasons, COUTURE has helped establish some of the most iconic names in the wedding business at our NYC-based COUTURE Show, and the time is right to expand to provide the same high-level show to serve our partners’ needs on the West Coast,” said Jennifer Davidson, Global Fashion Director of The Knot. “We’re all about applying a fresh voice and intelligent solutions across each of our platforms. Our partner’s require a quality production that will help foster industry growth and deliver the latest styles into the doors of bridal salons and in turn, directly to brides. In doing so, our brides benefit and are ensured the latest styles from the top names in the business.”
The backdrop will include hip exhibit space in an actual Hollywood Soundstage, complete with “boulevards” named after famed LA landmarks where designers, buyers, stylists, media and industry leaders will get down to business in style. Already signed on for the August 2014 show are industry powerhouses (in alphabetical order): Alfred Angelo, Allure Bridals, Casablanca Bridal, Jasmine Bridals, Jordan Fashions, Maggie Sottero, Mon Cheri Bridals, Moonlight Bridal, Paloma Blanca, Private Label by G, Sincerity Bridals/Justin Alexander, Sottero & Midgley and Watters Bride/Wtoo.
“We are thrilled to have an all-star roster of industry leaders supporting this show at such an early stage. It proves once again that when we work together, we can create smart, successful, cost-effective solutions for the bridal industry,” said Davidson. “We are truly unique in that we are the only entity that touches every facet of this vast wedding eco-system, 365 days a year. We are the most-trusted voice to our brides and the essential media and B2B solution to our partners, the designers and salon operators. We are proud to step in and answer this call from our friends in the industry.”
About The Knot
The Knot is the nation’s leading wedding resource, reaching nearly every bride in America through the number 1 wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot and @theknotb2b.