Twitter Strategy: Are you just howling at the moon?


Twitter strategy success varies from company to company, including industry, geography and specific purpose. Here are just a few questions to challenge whether you focus on a specific set of results or tweeting at random.

  • Why are you tweeting?
  • Are you just repeating your blog posts, Instragram or the like? With what purpose?
  • Who are you choosing to follow and why?
  • Are they following you back (and is this important to you)?
  • Who’s following you?
    • Are those followers consistent with your purpose on Twitter, or do you welcome mortgage brokers in New Hampshire, plumbers in Tacoma or go-go dancers in Tampa as part of your tribe?
    • What message does this send to peers, prospects and customers?
  • tweet with purpose Twitter Strategy: Are you just howling at the moon?Are you maintaining both a business and personal Twitter?
    • Do they really serve separate purposes?
    • Overlapping business and personal Twitter accounts MAY be justifiable, but if they are just redundant, it’s likely both wasting your time and spamming duplicate followers.
  • Are the number of tweets and number of followers disproportionate?
    • If you have 18,000 tweets, but only 800 followers, exactly what are you accomplishing? Do you have a plan for adding your next 2000 followers? Who and why?
  • Is anybody retweeting your tweets?
    • If the answer is “no” or “rarely”, you should take that as a thumbs-down on the perceived value of your content.
  • Are you reading other people’s tweets and responding directly?
    • If someone tweets a question, do you have an answer?
    • Do you respond into the Twitter feed or privately? Do you have a reason for choosing?
    • … or are you simply broadcasting…. “putting it out there” and why?

These questions and thoughts are just the tip of the iceberg. There are many social media tools. Twitter is wildly successful for some people, a diversion for others and a total time-suck for many.

Is Twitter working for you? Or do you need a Twitter Strategy Tweak?

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Regular Contributor – Wedding Marketing Expert
The Knot B2B

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