Highlights from the 2012 Real Weddings Study

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Webinar Replay

Knowledge is power, especially when it comes to the style preferences and spending habits of today’s brides-to-be! Our recent webinar covered key insights on how a bride plans, how much she’s spending, color trends, and so much more – based on responses from over 17,500 brides that were married between January 1 and December 31, 2012.

Some key topics discussed in the webinar were:

 Understanding “who” Our Bride is.  She’s:

  • Mature:  She’s 29 and he’s 31 (average age) – 77% are 25 or older
  • Educated:  74% are college grads (4-year degree or more)
  • Busy:  Nearly 3 in 4 are employed full-time
  • Affluent:  She has an average house hold income of $84,206

Wedding Planning details.  The average engagement is 14 months – allowing time for the bride to begin researching her vendors – starting with the reception venue (9.5 months before the big day), and the gown search (9 months before the wedding).  Most brides depend on professionals – and the top professional services used are:  Reception Venue, Photographer, and Ceremony Site

Who’s involved in her big day.  Virtually all (95%) have a bridal party, with wedding parties averaging 4.5 bridesmaids and 4.4 groomsmen.  A whopping 7-in-10 have children featured in their wedding – with almost 6-in-10 incorporating a flower girl and about half utilizing a ring bearer.

Her Budget.  Spending is at its highest since 2008 – 74% say the economy did not affect their plans, with an average guest list of 139 people!

Wedding and Fashion Trends

Blue, Purple, and Grey topped the color trends this year, and destination weddings continue to be a popular choice.

Remember – Brides-to-be rely on The Knot at every step.  Make sure you are positioned to be in front of her at the right time in her planning and purchasing process.

Want even more details?, like “how far in advance does the bride begin searching for her gown and photographer”, to “What is a bride spending on reception venues these days?”  No problem – just click here to watch the recorded webinar.

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