The largest wedding industry study released by The Knot!

FULL PRESS RELEASE TKM12SPR_FashA06
Top-line findings from 17,500 Knottie brides in 2012 Real Weddings Survey.

Brides across the country took part in TheKnot.com and WeddingChannel.com “Real Weddings” Survey– a comprehensive study surveying over 17,500 US brides married in 2012. The survey collected data on wedding budget, style preferences, event characteristics and other key statistics related to the bridal demographic.

Some great news for wedding vendors is that “couples are increasingly less concerned with the economy and are more comfortable investing more than ever in the once-in-a-lifetime experience of planning their wedding and making it a fabulous experience for their guests”, said Carley Roney, cofounder of The Knot. Most vendor categories showed year over year spend increases in 2012!

The Real Weddings study also gives us a glimpse into what is currently on trend with brides. The latest color styles point to blue (especially dark blue), as well as purple growing in popularity, while ceremony and reception trends point to brides focusing even more on creating a memorable experience for their guests – with the category of “guest entertainment” on the rise – growing 4% from the previous year.

For full details on national average category spends, read the complete press release here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s