The largest wedding industry study released by The Knot!

Top-line findings from 17,500 Knottie brides in 2012 Real Weddings Survey.

Brides across the country took part in and “Real Weddings” Survey– a comprehensive study surveying over 17,500 US brides married in 2012. The survey collected data on wedding budget, style preferences, event characteristics and other key statistics related to the bridal demographic.

Some great news for wedding vendors is that “couples are increasingly less concerned with the economy and are more comfortable investing more than ever in the once-in-a-lifetime experience of planning their wedding and making it a fabulous experience for their guests”, said Carley Roney, cofounder of The Knot. Most vendor categories showed year over year spend increases in 2012!

The Real Weddings study also gives us a glimpse into what is currently on trend with brides. The latest color styles point to blue (especially dark blue), as well as purple growing in popularity, while ceremony and reception trends point to brides focusing even more on creating a memorable experience for their guests – with the category of “guest entertainment” on the rise – growing 4% from the previous year.

For full details on national average category spends, read the complete press release here.

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