Happy New Year! We’re kicking off 2013 with a return to the basics. If your business is relatively new or if you’re interested in improving your marketing strategy and materials in the year ahead, take advantage of our brand new Get Started Guides and Checklists. With thousands of brides getting engaged over the holidays, January is the perfect time to dust off your materials and put your best foot forward.
Is your branding as fresh and compelling as you want it to be? Read our Get Started Guide to Branding to learn what goes into creating a brand identity, and use our Checklist to make sure you have all the files you need on hand.
Are you using Social Media to support your online reputation, attract new customers, and engage with existing customers? If not, you might be missing out! Use our Get Started Guide to learn how social media can help you create meaningful relationships with customers and check out our Checklist to learn the differences between the social networks and ideas for what to post.
Mobile traffic is a big and growing contributor to the online traffic picture. If your website and email marketing isn’t mobile friendly you might be missing those potential customers looking for you with their phones. Use our Guide to Mobile Marketing to learn more and then try our Checklist to test how your website and emails measure up.
Email can be a powerful marketing tool, but to be successful you have to play by the rules. Get an overview of what goes into an Email Marketing program, and then use our Checklist to make sure your emails comply with CAN-SPAM laws.
Search Engine Optimization
Today’s brides are searching for you on The Knot and through search engines like Google, Yahoo, and Bing. Learn how to make sure your website ranks in search results with our Get Started Guide to SEO. Then use our Checklist to make sure you have your SEO bases covered.