The New Social Rules of Wedding Planning

TheKnot.com, the number-one online wedding planning destination, and Mashable.com, the leading source for news, information and resources for the Connected Generation, have teamed up for our first ever co-branded #SocialWeddingSurvey! This first of its kind study reveals how brides are sharing news about their wedding via social media and what technology they are utilizing as they plan their big day.

“Brides have been relying on the Internet to privately plan their weddings for more than a decade, but with the rise of the share button, we were interested to see that the rules of wedding etiquette are evolving,” says Carley Roney, editor in chief of TheKnot.com. “The tides are changing, and the comfort level of sharing a once-private act so publicly increases every day.”

“Mashable’s lifestyle coverage is focused on inspiring our community to make the best use of technology for their personal lives. With the help of The Knot, this survey continues this mission by giving our community great insight into the way technology has changed how people plan, celebrate and remember weddings,” says Andrea Smith, lifestyle editor at Mashable.

A few highlights from the #SocialWeddingSurvey:

  • Two thirds of brides on Facebook have updated their relationship status by the day after they get engaged.
  • 7 in 10 newlyweds on Facebook have updated their relationship status by the day after their wedding.
  • 72% will share photos from the honeymoon.
  • In a small but growing trend, 1 in 10 brides plan to use a hashtag for guests to post photos to Twitter and Instagram during their wedding.
  • 80% will become fans of wedding brands on Facebook for inspiration during the planning process.
  • 60% will download a wedding planning app to keep track of details when they are on the go.

Read the full press release for even more details from the study.

Join us on Twitter @theknotb2b and share the insights you think are most important for wedding pros to know with the hashtags #theknotsays and #socialweddingsurvey!

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