It’s the height of summer and of wedding season, so it’s an easy time to let your marketing program run on auto-pilot. But 2013 brides are making decisions about their vendors right now, so it’s important to make sure your ads are in top shape.
There are lots of exclusive (and free!) resources available to you as an advertiser, some of which are new and others you may not have taken advantage of yet. So here’s a rundown of all the opportunities available. If you have questions, we’re here to help!
As always we’re hard at work growing our online directories with premium exposure for your business (have you tried our new Spotlight banner program yet?). Your profile on TheKnot.com includes free profiles on WeddingChannel.com and our hyperlocal niche sites via Weddings.com, 10 free photos, up to 5 free videos, all your business information, as well as links to your website and social media. Your profile is automatically mobile-friendly, so brides can check you out anytime, even when they are on the go!
You can track your results through our online advertiser portal, My Account. You can track visits to your profile, change your copy or photos, manage your reviews, and you can even see the names and locations of brides who have looked at your profile.
Our #1 ranked regional bridal magazines put you in the hands of more brides–and more of the right brides– who are planning their weddings and looking to book professionals like you. Our editors have been busy expanding local editorial coverage with exciting new feature stories like:
- The Color Report: highlights local vendors among national products
- The Wedding Hot Sheet: reports on the hottest vendor news in the area
- Reception Snoops: features visually stunning venues (with more photos!)
- Wedding Planners Dish: offers helpful planning tips from experts in the area
We also have a customer relations manager exclusively devoted to helping you with your ads. Give them a call any time during business hours at 877.331.7752 if you have questions or need suggestions for improving your results.